RATED ONE STAR
ROLE: DESIGN, 2D ANIMATION
Converse's most recent "Rated One Star" campaign is a celebration of shattering the status quo and not measuring up to other people's standards. The project played globally, allowing millions of viewers to connect with artists like Brockhampton, A$AP Nast, and Tove Lo.
This campaign also allowed me to break my own rules, swapping a clean 2D style for flashy colors, frenetic visuals, and a lo-fi effects palette.
On top of Youtube, Snapchat, and Instagram, these spots popped up in Converse stores worldwide.
Watch more of the campaign here: Converse Youtube